OVERVIEW: Exhibitionist Ltd already has an existing and successful new-age gift shop and brand, however, they were interested in creating a new brand for a sister store focused on spiritual products.
PROBLEM: Because Exhibitionist already has its own unique branding, there needed to be a certain level of difference between the existing brand and the new project, but not so different that it isn’t recognisable.
Additionally, we wanted to move away from the usual cliché styles and motifs that exist in spiritual store style. We also wanted to draw in a younger target audience with a clean, modern and fresh aesthetic.
SOLUTION: Keeping the design minimal and clean helps give the brand a new age and modern feel that appeals to younger customers and the hand-drawn stacked stones intentionally create a contrast and a more down-to-earth and welcoming feeling.
