OVERVIEW: Toitū is a fictional nature-driven company that promotes values such as sustainability, conservation, preservation, and collaboration. They want to protect our natural ecosystems and provide a product for consumer use that is sustainable and future thinking.
PROBLEM: Create an annual report for the company that communicates the brand values and message that the company embodies.
SOLUTION: An annual report designed with a thick gauge of sustainable, recycled paper to create a natural feeling texture to the pages with a bright but earthy coloured pallet and imagery to signify the sustainability and eco-friendly values of the company while still promoting their solar energy solutions.
