This was a project that I did as a student at the Waikato Institute of technology, the brief was to design packaging for a pasta company. I chose to try and go for an ultra minimalistic design on mine, making use of plenty of negative space and monochromatic colour pallets.
I decided on this style because I tried to imagine what it might look like on a supermarket shelf and wanted it to stand out.
![](https://cdn.myportfolio.com/8d8ebdd9-8063-4f89-b3f3-87c0bd7cbe71/e4f59824-56dc-43ee-ab46-5ad88d57e087_rw_3840.png?h=680822866b0599b5df8af2bce4b5e169)
![](https://cdn.myportfolio.com/8d8ebdd9-8063-4f89-b3f3-87c0bd7cbe71/23f17288-a8d8-4eb4-956d-2aa037429fea_rw_3840.jpg?h=239050fd27e4e3e843dc4e0800c50301)
![](https://cdn.myportfolio.com/8d8ebdd9-8063-4f89-b3f3-87c0bd7cbe71/520de62a-d22a-41c6-bf89-4061c4a3319f_rw_1920.png?h=acf5f9ff94b7b01e7ccec3207ae9eb7e)
![](https://cdn.myportfolio.com/8d8ebdd9-8063-4f89-b3f3-87c0bd7cbe71/736bdbe5-718d-4a7d-9d53-7e4faa0c051a_rw_1920.png?h=f25673be65ab502fe1820cb90e1411b0)