I was approached by an Auckland based retail store called Exhibtionist Ltd to design some large format posters for display in the front of their large road facing shop.
I loved this commission because it required me to think about the balance between highlighting the products to promote sales and also needing to be readable by people driving past on the road at speed.
Exhibitionist already had a brand story that I could build on, and one major part of that was colour. I was able to use this signature pop of vibrance throughout the poster design to both highlights the product and capture the attention of passers-by.
Exhibitionist already had a brand story that I could build on, and one major part of that was colour. I was able to use this signature pop of vibrance throughout the poster design to both highlights the product and capture the attention of passers-by.
